Bokayme is awesome

This was an exciting day for the whole team here at Sympact because the beta version of BokayMe went live this morning. BokayMe is an online bouquet maker and system for sharing these digital objects with all of your best friends across social nets and mobile. We built this system for 1-800-Flowers and we all feel that it lives up to the traditions of ingenuity that has been a keystone of 1-800-Flowers success.

With a press release hitting the wires this morning, we  got our first blog mention from none other than Allen Stern the impresario behind Center Networks.

I'll quote my favorite part:

The bokay looks very beautiful online... Testing out the system, it worked as intended.

Allen also mentions that  there is a cost associated with sending your digital bokay. He did not seem to be keen on paying for these beautiful digital goods.  In the age of free goods and services delivered  via the Internet, I do think that this approach is an interesting experiment. It also places the onus on the Sympact and 1-800-Flowers teams to deliver a rock solid and compelling product to justify the cost.

We feel we met that challenge and look forward to improving on the features of BokayMe over time. We will no doubt continue to innovate to bring these great looking bokay's to anywhere on the Internet where someone wants to showcase them. Thanks to 1-800-Flowers.com for having the vision to bring BokayMe to life. To any other brands out there, if you're looking to deploy an application that picks up audience wherever that audience wants to be, give us a call. We have plenty of ideas.

Comments

[allen]

thanks for the link - i think charging is fine - im the guy who wants to charge a buck for an rss feed and believe that people will pay.

i'd say that you will do well (with the right promotion) on the free ones... right now you give me no reason to "upgrade" right?

[Tyler Fonda]

Hey Allen,

Having the marketing muscle of 1-800-Flowers behind BokayMe should help with getting the right promotion going.

As for upgrades, we don't offer an upgraded account per se. However, for 2 credits($1) you can create your own bokay from our 14 flower and vase choices.

I created one for my wife and she was not particularly impressed with my digital floral arrangement skills, however that won't stop me from trying again.

Thanks for your comment.

[allen]

what you need to do is get a celeb to be a stylist - you ask her or him for help in desiging the bokay :)

how come ya'all didn't just say $1 instead of credits?

This isn't a 1985 arcade where I get 2 credits for a buck to play frogger.